WELCOME
Strategic Public Relations is a full service communications consultancy which is owned and operated by Vanessa Naudé. With 14 years of experience in marketing and event management, including 12 years in a consultancy environment servicing a broad spectrum of clients.
ABOUT STRATEGIC PUBLIC RELATIONS
Strategic Public Relations is a full service communications consultancy which is owned and operated by Vanessa Naudé. With 14 years of experience in marketing and event management, including 12 years in a consultancy environment servicing a broad spectrum of clients, as well as prior experience in journalism and corporate marketing, clients are assured of a strategic approach to their communication.
With particular strength in writing and strong organisational skills, Strategic Public Relations is in the unique position to offer its clients completely personalised service and a proactive approach to their marketing.
The company’s media relations, in particular, are exceptionally strong, with many relationships having been built up over eight years. Contact has been maintained with a broad spectrum of media, particularly in the hospitality and catering industry, and these contacts are utilised to the client's advantage.
OUR SERVICES
- Strategising and implementing public relations strategies
- Identifying media opportunities and targeting activities at relevant media
- Writing and distribution of press releases
- Liaising with media, both print and electronic
- Negotiating one-on-one interviews and exclusive feature articles
- Co-ordination of promotional competitions and items
- Identifying and arranging media networking opportunities
- Organising media luncheons, conferences and launches
- Full spectrum of event management
- Exhibition stand management, from concept to completion
- Creative conceptualising and management of client entertainment
- Writing and compilation of newsletters, including liaison with client’s internal PR managers, writing of all articles, captioning of photographs, liaison with designers and proofing of pages up to chromalin stage
- Writing of marketing letters and mailshots to clients’ target markets
- Writing of brochure copy
- Co-ordination of photography
- Communication of financial results and other financial announcements
WHY STRATGIC PUBLIC RELATIONS?
- Exceptional attention to detail
- Strong writing skills
- Excellent organisational abilities
- Strategic and proactive approach
- Personalised service
